TC Gill, our host of CTO Confessions, particularly loves doing deep dives into the unfiltered journeys of tech leaders who have faced the highest of highs and the lowest of lows. In this episode, he sits down with Misha Makara, a true wizard of tech turnarounds. Misha has made a career out of untangling the most messed-up companies, extracting valuable lessons from their failures, and guiding them back to profitability and growth. In this session of CTO Confessions, we get an unvarnished look into the trials, tribulations, and hard-won wisdom of a tech leader who’s stepped into the arena of huge challenges and turned things around. 

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I wish it was easier to do Diversity Equity hiring. That’s always been one of my personal struggles. I do care a lot about having diversity in my teams, but also being able to ensure that I’m hiring based on merit

Misha Makara, Fractional CTO

Key Takeaways:

  • Embrace Failure, Embrace Learning

Misha’s key message is that mistakes and failures are inevitable, but they are also your greatest growth opportunities. Lean into the lessons your missteps can teach you. 

  • Design for the Customer, Not the Tech 

Misha emphasizes the critical importance of deeply understanding your customer’s needs and designing intentional experiences rather than getting caught up in the latest shiny new technology. 

  • Cultivate a Culture of Experimentation 

Misha advocates for creating a work environment that encourages small, low-risk experiments to test hypotheses and iterate rapidly towards product-market fit. Failure is fuel for progress. 

TLDR: Straight to the point

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